Complete SEO Audit Tool - Comprehensive Website SEO Analysis Apify Actor for comprehensive SEO audit of websites with detailed scoring and actionable recommendations. ## Description This actor performs a complete SEO audit of websites, analyzing on-page SEO elements, technical SEO, content quality, performance metrics, and more. It provides detailed scores (0-100) per page and a comprehensive site-wide summary with actionable recommendations. ## Features ### On-Page SEO ✅ Meta Tags Analysis: Title, description, Open Graph, Twitter Cards, canonical URLs, robots meta ✅ Headings Structure: H1-H6 hierarchy validation and structure analysis ✅ Content Analysis: Word count, readability score, keyword density, thin content detection ✅ Content Intent: Detects informational, transactional, or navigational content ✅ H1/Title Consistency: Checks alignment between H1 and page title ### Technical SEO ✅ HTTPS/SSL: Certificate validation, expiry date, issuer information, and mixed content detection ✅ Mobile Optimization: Viewport validation and responsive design checks ✅ Sitemap & Robots.txt: Detection and validation (including sitemap_index.xml and robots.txt parsing) ✅ Structured Data: JSON-LD, microdata, and RDFa detection with type identification ✅ AMP: AMP page detection ✅ Indexability: Checks if page is indexable (meta robots, canonical status) ✅ Rendering: JavaScript rendering analysis ✅ Pagination: Detects pagination and page numbers ### Performance ✅ Core Web Vitals: LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), FID (First Input Delay) ✅ Page Speed Metrics: Page load time, Time to First Byte, First Contentful Paint, Speed Index ✅ Performance Timing: DOM content loaded, load complete, interactive time, Total Blocking Time ### Links & Images ✅ Links Analysis: Internal/external links count, broken links detection, redirects, anchor text analysis ✅ Link Context: Differentiates links in navigation, footer, and content ✅ Images SEO: Alt text coverage, title attributes, file size (KB), format detection, optimization checks ### Accessibility ✅ ARIA Labels: Detection and counting ✅ Language Attributes: HTML lang attribute validation ✅ Skip Links: Navigation accessibility checks ✅ Color Contrast: Basic contrast validation ### Scoring & Reporting ✅ Overall SEO Score: 0-100 score per page ✅ Category Scores: Individual scores for each SEO category ✅ Issue Detection: Critical, warnings, and info issues with specific recommendations ✅ Structured Issues: Issues with ID, category, priority, estimated impact, and fix hints ✅ Site Summary: Average scores, top issues, score distribution, and crawl coverage ## Input json { "startUrls": ["https://example.com"], "crawlPages": false, "maxPages": 50, "maxConcurrency": 5, "auditMetaTags": true, "auditHeadings": true, "auditContent": true, "auditTechnical": true, "auditPerformance": true, "auditSchema": true, "auditLinks": true, "auditImages": true, "auditAccessibility": true } ### Parameters - startUrls (required) : List of URLs to start auditing from - crawlPages (optional, default: false) : Enable crawling of pages to audit multiple pages - maxPages (optional, default: 50) : Maximum number of pages to crawl and audit - maxConcurrency (optional, default: 5) : Number of pages to audit concurrently - auditMetaTags (optional, default: true) : Audit meta tags (title, description, OG tags, etc.) - auditHeadings (optional, default: true) : Audit heading structure (H1-H6) - auditContent (optional, default: true) : Analyze content quality, length, keywords - auditTechnical (optional, default: true) : Audit technical aspects (HTTPS, canonical, robots, etc.) - auditPerformance (optional, default: true) : Analyze page speed and Core Web Vitals - auditSchema (optional, default: true) : Check for structured data (JSON-LD, microdata) - auditLinks (optional, default: true) : Analyze internal and external links - auditImages (optional, default: true) : Basic image SEO checks - auditAccessibility (optional, default: true) : Basic accessibility checks ## Output The actor generates two types of records: ### Page Record Each page record contains a complete audit with: - Overall SEO score (0-100) - Category-specific scores (metaTags, headings, content, technical, performance, links, images, accessibility) - Detailed audit results for each category - List of issues (critical, warnings, info) with structured metadata - Crawl depth information ### Site Summary The site summary provides: - Average SEO score across all pages - Category averages - Top issues across the site - Score distribution (excellent, good, needs improvement, poor) - Crawl coverage statistics - Duplicate titles and descriptions detection ### Example Output #### Page Record Example json { "type": "page", "pageUrl": "https://example.com/", "title": "Example - Home Page", "httpStatus": 200, "audit": { "overallScore": 75, "categoryScores": { "metaTags": 80, "headings": 90, "content": 70, "technical": 85, "performance": 65, "links": 75, "images": 60, "accessibility": 70 }, "metaTags": { "title": { "present": true, "value": "Example - Home Page", "length": 20, "lengthPixels": 130, "isOptimal": true, "recommendation": null }, "description": { "present": true, "value": "Welcome to Example website", "length": 25, "lengthPixels": 163, "isOptimal": false, "recommendation": "Description too short (25 characters, ~163px). Recommended: 120-160 characters (~780-1040px)." }, "canonical": { "present": true, "url": "https://example.com/", "selfReferencing": true } }, "headings": { "h1": { "count": 1, "text": ["Main Heading"], "isOptimal": true }, "h2": { "count": 3, "text": ["Section 1", "Section 2", "Section 3"] } }, "content": { "wordCount": 500, "characterCount": 3000, "paragraphCount": 10, "readabilityScore": 65, "intent": "informational", "h1TitleConsistency": true }, "performance": { "pageLoadTime": 2500, "timeToFirstByte": 300, "firstContentfulPaint": 1200, "largestContentfulPaint": 1800, "cumulativeLayoutShift": 0.1, "coreWebVitals": { "lcp": 1800, "cls": 0.1 } }, "links": { "internal": { "count": 25, "unique": 20 }, "external": { "count": 5, "unique": 5 }, "broken": { "count": 1, "urls": ["https://example.com/broken-page"], "verified": [ { "url": "https://example.com/broken-page", "statusCode": 404, "error": "Not Found" } ] } }, "images": { "total": 10, "withAlt": 8, "withoutAlt": 2, "details": [ { "url": "https://example.com/image.jpg", "alt": "Example image", "hasAlt": true, "sizeKB": 150, "format": "jpeg" } ] }, "issues": { "critical": [ { "id": "MISSING_ALT_TEXT", "message": "2 images missing alt text", "category": "images", "priority": 5, "estimatedImpact": "high", "fixHint": "Add descriptive alt text to all images for better accessibility and SEO.", "pagesAffected": ["https://example.com/"] } ], "warnings": [], "info": [] }, "crawlDepth": 0 } } #### Site Summary Example json { "type": "site-summary", "pagesCrawled": 10, "averageScore": 72, "categoryAverages": { "metaTags": 78, "headings": 85, "content": 70, "technical": 80, "performance": 65, "links": 75, "images": 60, "accessibility": 70 }, "topIssues": [ { "issue": "Missing alt text on images", "count": 8, "pages": ["https://example.com/page1", "https://example.com/page2"] } ], "distribution": { "excellent": 2, "good": 5, "needsImprovement": 2, "poor": 1 }, "crawlCoverage": { "pagesCrawled": 10, "indexable": 9, "nonIndexable": { "noindex": 1, "canonicalized": 0, "errors4xx": 0, "errors5xx": 0, "redirects": 0 }, "maxDepth": 3 }, "duplicateTitles": [ { "title": "Example - Home Page", "count": 2, "pages": ["https://example.com/", "https://example.com/index"] } ] } ## Scoring Scores are calculated on a 0-100 scale: - 80-100: Excellent - 60-79: Good - 40-59: Needs Improvement - 0-39: Poor Each category has its own scoring algorithm based on SEO best practices.