GSC MCP Worker - Complete Usage Guide ## Overview A powerful Google Search Console Model Context Protocol (MCP) Worker Actor that delivers comprehensive SEO insights and search performance analysis using your Google Search Console data. Perfect for SEO professionals, marketers, and agencies to unlock advanced keyword cannibalization detection, unbranded traffic analysis, and long-tail opportunities with flexible pay-per-event pricing. ## Features - Deep SEO Analytics: Advanced search performance insights beyond GSC interface limitations - Keyword Cannibalization Detection: Identify internal competition where multiple pages compete for same queries - Unbranded Traffic Analysis: Filter branded searches to show pure organic performance - Long-Tail Opportunities: Discover high-impression, low-click keywords for optimization - Period Comparisons: Track performance changes across different time periods - Bulk Data Access: Process up to 25,000 rows per query for comprehensive analysis - MCP Integration: Seamless Claude AI workflows with transparent pay-per-event pricing ## Getting Started ### Step 1: Connect to Claude AI - Open Claude AI at https://claude.ai - Navigate to the integrations or MCP settings ### Step 2: Add MCP Connection Use the following MCP Connector URL: https://apify-gscmcp.smacient.com/mcp Then you will be redirected to authenticate your Google account associated with your Search Console. ### Step 3: Authenticate with Google - Sign in using the Google account associated with your Search Console properties - This ensures secure and authorized access to your search performance data - Make sure you have appropriate permissions for the GSC properties you want to access ### Step 4: Get Your Apify API Token - Visit your Apify Console - Navigate to Settings → Integrations - Copy your Apify API token - Paste this token when prompted during MCP setup ### Step 5: Start Using GSC MCP Worker You're now ready to use the GSC MCP Worker! Ask Claude to: - Analyze search performance data - Detect keyword cannibalization - Find unbranded traffic insights - Discover long-tail keyword opportunities - Compare performance between periods - List your verified properties ## Available Tools ### Core Analytics Tools | Tool | Description | Use Case | |------|-------------|----------| | querySearchAnalytics | Custom search performance reports | Get clicks, impressions, CTR, position by query/page/device | | getTopPerformingPages | Best-performing pages analysis | Identify your highest-traffic pages | | comparePerformancePeriods | Period-over-period comparison | Month-over-month, year-over-year SEO analysis | | getUnbrandedTraffic | Non-branded keyword analysis | Measure pure organic search performance | ### Advanced SEO Tools | Tool | Description | Use Case | |------|-------------|----------| | detectQueryCannibalization | Keyword competition analysis | Find pages competing for same keywords | | findLongTailOpportunities | Low-hanging fruit discovery | High-impression, low-click optimization targets | ### Management Tools | Tool | Description | Use Case | |------|-------------|----------| | listVerifiedSites | List all verified properties | Find your GSC property URLs | | getUserInfo | Account overview | Quick summary of accessible sites | ## Example Queries ### Basic Search Performance "Show me the top 20 performing pages for my website over the last 30 days" ### Keyword Cannibalization "Detect any keyword cannibalization issues for my site in the last 3 months" ### Unbranded Analysis "Analyze my unbranded organic traffic, excluding my company name and brand terms" ### Opportunity Discovery "Find long-tail keyword opportunities with high impressions but low clicks" ### Period Comparison "Compare my search performance from last month vs the month before" ### Optimization Tips - Start with getTopPerformingPages to understand your best content - Use detectQueryCannibalization to identify optimization priorities - Leverage findLongTailOpportunities for quick SEO wins - Monitor trends with comparePerformancePeriods ### Prerequisites - Google Search Console account with verified properties - Appropriate permissions for sites you want to analyze - Apify account with API token - Claude AI with MCP integration enabled --- Ready to unlock your SEO potential? Connect the GSC MCP Worker to Claude AI and start getting actionable search insights in minutes!