TikTok Creative Center Top Ads See high-performing auction ads on TikTok. Let successful cases inspire your creativity. Please note that ads displayed here are limited to those that have been authorized by advertisers and may not reflect all top-performing auction ads. ## Learn from the top-performing ads on TikTok. # Input Filter by regions, industry, objectives, ad language, ad format, top likes percentage. Search by brand or product keywords. ## Input include_analytics=true will add detailed analytics to the output. Landing Page, Ad caption, Regions, Objectives. Ad performance: Number of likes, shares, comments. Creative summary, Keyword Insights. ## Input include_keyframe_metrics will add keyframe metrics to the output. Second by second analysis of the video for various metrics. ### Interactive time analysis #### Keyframe metrics CTR and CVR "Highlight frames" are time frames in the video that performed well in specific metrics, indicating higher value, and are recommended to be used as a preview at the beginning of the video. #### Keyframe metrics Clicks, Conversion and Remain Each data point compares the relative volume against the peak volume of the entire video. A value of 100 is the peak for the video. Click is the number of clicks for that second. Conversions is the number of conversions generated for that second. Retention shows the number of users still watching at that second. ## Input top_ads_spotlight=true will retrieve a list of top ads handpicked by TikTok creative experts each month. It will ignore all other input filters, apart from include_analytics, include_keyframe_metrics and limit. ## Example output With include_analytics=true and include_keyframe_metrics=['retain_ctr', 'retain_cvr', 'click_cnt', 'convert_cnt', 'play_retain_cnt'] json [ { "ad_title": "2025 New Year 50% OFF!", "brand_name": "New Year Sale！", "cost": 2, "ctr": 0.03, "favorite": false, "id": "7447454107521122322", "industry_key": "label_15100000000", "is_search": true, "like": 9925, "objective_key": "campaign_objective_product_sales", "tag": 2, "video_info": { "vid": "v14025g50000ctsf5ofog65liauo61vg", "duration": 42.471, "cover": "https://p19-cc-sign-sg.tiktokcdn.com/v0201/v14025g50000ctsf5ofog65liauo61vg/1575517216/772~tplv-yenboaefse-image.jpeg?lk3s=317596d8&x-expires=1739713610&x-signature=xzAs%2BhTSayYG%2F%2FhXaB%2BnvqSDp%2Bg%3D", "video_url": { "720p": "https://v16m-default.akamaized.net/bd9a84e9b8688d2a16846088f1c803d3/678ab3d4/video/tos/alisg/tos-alisg-pve-0037/oIhDLvDbFDDhe84JurAfACGEJrsIEoQfAOPXcE/?a=0&bti=NTU4QDM1NGA%3D&ch=0&cr=0&dr=0&lr=tiktok_business&cd=0%7C0%7C0%7C0&cv=1&br=1436&bt=718&cs=0&ds=3&ft=.cwOVInz7ThNa8POXq8Zmo&mime_type=video_mp4&qs=0&rc=NDlmOTk3ZzNmZzpkOzdoM0BpajRyZG85cnJpdzMzODgzNEAvMC9hLzY2XjExL2A1YzUuYSNzM3JmMmRjMnBgLS1kLzFzcw%3D%3D&vvpl=1&l=2025011713464972023DE91DE91713B423&btag=e00088000" }, "width": 576, "height": 1024 }, "analytics": { "ad_title": "2025 New Year 50% OFF!", "brand_name": "New Year Sale！", "comment": 302, "cost": 2, "country_code": [ "VN", "TH", "AU", "GB", "IE", "ES", "NL", "FR", "DE", "US", "PH", "MY" ], "ctr": 0.03, "favorite": false, "has_summary": true, "highlight_text": "", "id": "7447454107521122322", "industry_key": "label_15100000000", "is_search": false, "keyword_list": [ "for christmas", "buy 1 free 1", "50% off", "50 %off" ], "landing_page": "https://www.lablumos.com/products/charging-box2fd647b0-a2a4-4077-bbd7-9770b39dbbb4?st=", "like": 9925, "objective_key": "campaign_objective_product_sales", "objectives": [ { "label": "campaign_objective_product_sales", "value": 15 }, { "label": "campaign_objective_conversion", "value": 3 } ], "pattern_label": [], "share": 58, "source": "TikTok Ads Manager", "source_key": 1, "tag": 2, "video_info": { "vid": "v14025g50000ctsf5ofog65liauo61vg", "duration": 42.471, "cover": "https://p16-cc-sign-sg.tiktokcdn.com/v0201/v14025g50000ctsf5ofog65liauo61vg/1575517216/772~tplv-yenboaefse-image.jpeg?lk3s=317596d8&x-expires=1739713611&x-signature=jgL4ZV4zxfP%2BGy%2B%2B4Ah5xN%2BWCdA%3D", "video_url": { "720p": "https://v16m-default.akamaized.net/6a2c28c7d4ff3136369beeccf86efcc5/678ab3d5/video/tos/alisg/tos-alisg-pve-0037/oIhDLvDbFDDhe84JurAfACGEJrsIEoQfAOPXcE/?a=0&bti=NTU4QDM1NGA%3D&ch=0&cr=0&dr=0&lr=tiktok_business&cd=0%7C0%7C0%7C0&cv=1&br=1436&bt=718&cs=0&ds=3&ft=.cwOVInz7Th1a8POXq8Zmo&mime_type=video_mp4&qs=0&rc=NDlmOTk3ZzNmZzpkOzdoM0BpajRyZG85cnJpdzMzODgzNEAvMC9hLzY2XjExL2A1YzUuYSNzM3JmMmRjMnBgLS1kLzFzcw%3D%3D&vvpl=1&l=2025011713465072023DE91DE91713B445&btag=e00088000" }, "width": 576, "height": 1024 }, "voice_over": true }, "keyframe_metrics": { "play_retain_cnt": { "analysis": [ { "second": 0, "value": 1 }, { "second": 1, "value": 0.8053229245195392 }, { "second": 2, "value": 0.7078007780689116 }, { "second": 3, "value": 0.6657414227730963 }, { "second": 4, "value": 0.6128469934613698 }, { "second": 5, "value": 0.5657157175536407 }, { "second": 6, "value": 0.5301053481977185 }, { "second": 7, "value": 0.49817687351087936 }, { "second": 8, "value": 0.47832985196817734 }, { "second": 9, "value": 0.44454584925508867 }, { "second": 10, "value": 0.42418364327203684 }, { "second": 11, "value": 0.40003261754737646 }, { "second": 12, "value": 0.3835704765834091 }, { "second": 13, "value": 0.3762628499095997 }, { "second": 14, "value": 0.3690254265662363 }, { "second": 15, "value": 0.3620137339315377 }, { "second": 16, "value": 0.35780585430972844 }, { "second": 17, "value": 0.349998163912896 }, { "second": 18, "value": 0.3249269345337743 }, { "second": 19, "value": 0.29945500614549153 }, { "second": 20, "value": 0.29471574131476796 }, { "second": 21, "value": 0.29080379573206955 }, { "second": 22, "value": 0.2879999827191802 }, { "second": 23, "value": 0.2845567793736135 }, { "second": 24, "value": 0.2759919730592019 }, { "second": 25, "value": 0.2600525768942479 }, { "second": 26, "value": 0.25105791018725926 }, { "second": 27, "value": 0.2293261992348917 }, { "second": 28, "value": 0.21499067915781925 }, { "second": 29, "value": 0.20529613924884596 }, { "second": 30, "value": 0.19046487565370102 }, { "second": 31, "value": 0.1807973370256685 }, { "second": 32, "value": 0.17355991368230508 }, { "second": 33, "value": 0.16969441030282476 }, { "second": 34, "value": 0.16498970711170538 }, { "second": 35, "value": 0.15821130554433502 }, { "second": 36, "value": 0.1401766099783774 }, { "second": 37, "value": 0.10997405716927211 }, { "second": 38, "value": 0.0962660468612631 }, { "second": 39, "value": 0.09215753195331587 }, { "second": 40, "value": 0.08143370321488051 }, { "second": 41, "value": 0.06853249118138165 }, { "second": 42, "value": 0.05411812736396215 } ], "duration": 43, "highlight": [] }, "convert_cnt": { "analysis": [ { "second": 0, "value": 0.5 }, { "second": 1, "value": 0.875 }, { "second": 2, "value": 0.625 }, { "second": 3, "value": 0.5 }, { "second": 4, "value": 0.25 }, { "second": 5, "value": 0.625 }, { "second": 6, "value": 0.125 }, { "second": 7, "value": 0 }, { "second": 8, "value": 0 }, { "second": 9, "value": 0.25 }, { "second": 10, "value": 0.125 }, { "second": 11, "value": 0.375 }, { "second": 12, "value": 0 }, { "second": 13, "value": 0 }, { "second": 14, "value": 0.25 }, { "second": 15, "value": 0 }, { "second": 16, "value": 0.125 }, { "second": 17, "value": 0.125 }, { "second": 18, "value": 0.125 }, { "second": 19, "value": 0.125 }, { "second": 20, "value": 0.125 }, { "second": 21, "value": 0 }, { "second": 22, "value": 0.125 }, { "second": 23, "value": 0.25 }, { "second": 24, "value": 0 }, { "second": 25, "value": 0.125 }, { "second": 26, "value": 0.125 }, { "second": 27, "value": 0.375 }, { "second": 28, "value": 0.375 }, { "second": 29, "value": 0.375 }, { "second": 30, "value": 0.375 }, { "second": 31, "value": 0.25 }, { "second": 32, "value": 0.5 }, { "second": 33, "value": 0 }, { "second": 34, "value": 0.125 }, { "second": 35, "value": 0.875 }, { "second": 36, "value": 0.5 }, { "second": 37, "value": 0.75 }, { "second": 38, "value": 1 }, { "second": 39, "value": 0.25 }, { "second": 40, "value": 0.375 }, { "second": 41, "value": 0.375 }, { "second": 42, "value": 1 } ], "duration": 43, "highlight": [ 1, 35, 38 ] }, "click_cnt": { "analysis": [ { "second": 0, "value": 0.18214104515474377 }, { "second": 1, "value": 0.5839675291730086 }, { "second": 2, "value": 0.38863521055301875 }, { "second": 3, "value": 0.19888381532217148 }, { "second": 4, "value": 0.14053779807204464 }, { "second": 5, "value": 0.19533231861998984 }, { "second": 6, "value": 0.11364789446981227 }, { "second": 7, "value": 0.0958904109589041 }, { "second": 8, "value": 0.08117706747843734 }, { "second": 9, "value": 0.1187214611872146 }, { "second": 10, "value": 0.11770674784373414 }, { "second": 11, "value": 0.10755961440892947 }, { "second": 12, "value": 0.10755961440892947 }, { "second": 13, "value": 0.06747843734145104 }, { "second": 14, "value": 0.0593607305936073 }, { "second": 15, "value": 0.05124302384576357 }, { "second": 16, "value": 0.0578386605783866 }, { "second": 17, "value": 0.0441400304414003 }, { 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"second": 39, "value": 0.4033485540334855 }, { "second": 40, "value": 0.4485032978183663 }, { "second": 41, "value": 0.5078640284119736 }, { "second": 42, "value": 1 } ], "duration": 43, "highlight": [ 1, 32, 37 ] }, "retain_cvr": { "analysis": [ { "second": 0, "value": 0.025 }, { "second": 1, "value": 0.056249999999999994 }, { "second": 2, "value": 0.05 }, { "second": 3, "value": 0.0375 }, { "second": 4, "value": 0.025 }, { "second": 5, "value": 0.0625 }, { "second": 6, "value": 0.0125 }, { "second": 7, "value": 0 }, { "second": 8, "value": 0 }, { "second": 9, "value": 0.03125 }, { "second": 10, "value": 0.01875 }, { "second": 11, "value": 0.05 }, { "second": 12, "value": 0 }, { "second": 13, "value": 0 }, { "second": 14, "value": 0.0375 }, { "second": 15, "value": 0 }, { "second": 16, "value": 0.01875 }, { "second": 17, "value": 0.01875 }, { "second": 18, "value": 0.01875 }, { "second": 19, "value": 0.025 }, { "second": 20, "value": 0.025 }, { "second": 21, "value": 0 }, { "second": 22, "value": 0.025 }, { "second": 23, "value": 0.05 }, { "second": 24, "value": 0 }, { "second": 25, "value": 0.025 }, { "second": 26, "value": 0.025 }, { "second": 27, "value": 0.0875 }, { "second": 28, "value": 0.09375 }, { "second": 29, "value": 0.1 }, { "second": 30, "value": 0.10625 }, { "second": 31, "value": 0.075 }, { "second": 32, "value": 0.15625 }, { "second": 33, "value": 0 }, { "second": 34, "value": 0.04375 }, { "second": 35, "value": 0.3 }, { "second": 36, "value": 0.19374999999999998 }, { "second": 37, "value": 0.36874999999999997 }, { "second": 38, "value": 0.5625 }, { "second": 39, "value": 0.14375 }, { "second": 40, "value": 0.25 }, { "second": 41, "value": 0.29375 }, { "second": 42, "value": 1 } ], "duration": 43, "highlight": [ 32, 35, 38 ] }, "retain_ctr": { "analysis": [ { "second": 0, "value": 0.009863738051657514 }, { "second": 1, "value": 0.03925157616432784 }, { "second": 2, "value": 0.02971832418141143 }, { "second": 3, "value": 0.016168395363026236 }, { "second": 4, "value": 0.012405938580435224 }, { "second": 5, "value": 0.018685173886516165 }, { "second": 6, "value": 0.011592434411226357 }, { "second": 7, "value": 0.010423022167988611 }, { "second": 8, "value": 0.009177343908887532 }, { "second": 9, "value": 0.014465121008745169 }, { "second": 10, "value": 0.015024405125076265 }, { "second": 11, "value": 0.0145413870246085 }, { "second": 12, "value": 0.015176937156802928 }, { "second": 13, "value": 0.00971120601993085 }, { "second": 14, "value": 0.008694325808419768 }, { "second": 15, "value": 0.007652023591620906 }, { "second": 16, "value": 0.008745169818995322 }, { "second": 17, "value": 0.006813097417124263 }, { "second": 18, "value": 0.0190919259711206 }, { "second": 19, "value": 0.020642668293675004 }, { "second": 20, "value": 0.013041488712629652 }, { "second": 21, "value": 0.00963494000406752 }, { "second": 22, "value": 0.006202969290217612 }, { "second": 23, "value": 0.007423225544030913 }, { "second": 24, "value": 0.010550132194427497 }, { "second": 25, "value": 0.02427801504982713 }, { "second": 26, "value": 0.015532845230831807 }, { "second": 27, "value": 0.028981086028065893 }, { "second": 28, "value": 0.032184258694325805 }, { "second": 29, "value": 0.023540776896481593 }, { "second": 30, "value": 0.031141956477526943 }, { "second": 31, "value": 0.037522879804759 }, { "second": 32, "value": 0.06312283912955054 }, { "second": 33, "value": 0.0593858043522473 }, { "second": 34, "value": 0.06124161073825503 }, { "second": 35, "value": 0.09769676632092739 }, { "second": 36, "value": 0.14299877974374617 }, { "second": 37, "value": 0.32207138499084803 }, { "second": 38, "value": 0.31403803131991054 }, { "second": 39, "value": 0.2368568232662192 }, { "second": 40, "value": 0.29804758999389874 }, { "second": 41, "value": 0.4010321334146837 }, { "second": 42, "value": 1 } ], "duration": 43, "highlight": [ 1, 32, 37 ] } }, "cost_readable": "High Budget", "tag_readable": "High Engagement", "ctr_readable": "Top 3% CTR" }, ... ]