Appodeal Benchmark

🎯 Benchmarking metrics for mobile app monetization. ## Input - Category (select) Mobile App category. - Platform (select) iOS or Android. Will fallback to the other platform. - Country (select) Audience location. Will fallback to USA or Tier 1. - Period (select) Report date. Will fallback to latest if no report is found for your set date. - App Size (select) DAU target size: overall, large, medium, small. ## Output { "summary": { "title": "eCPM and Impressions per User", "interstitialAds": { "title": "Interstitial Ads", "data": [ { "label": "Imp/DAU", "title": "eCPM & Impressions per DAU", "value": "0.05" }, { "label": "eCPM", "title": null, "value": "$2.71" } ] }, "bannerAds": { "title": "Banner Ads", "data": [ { "label": "Imp/DAU", "title": "eCPM & Impressions per DAU", "value": "7.23" }, { "label": "eCPM", "title": null, "value": "$0.35" } ] }, "rewardedVideoAds": { "title": "Rewarded Video Ads", "data": [ { "label": "Imp/DAU", "title": "eCPM & Impressions per DAU", "value": null }, { "label": "eCPM", "title": null, "value": null } ] } }, "charts": { "title": "Android Productivity", "subTitle": "Tier 1, July 2024", "retentionTitle": "Retention over last year", "impressionTitle": "Impressions per user over last year", "dailyRetention": { "title": "Daily Retention", "chartType": "column", "categories": [ "Average", "Best" ], "data": [ { "x": "Day 1", "category": "Average", "value": 11.9 }, { "x": "Day 1", "category": "Best", "value": 22.7 }, { "x": "Day 7", "category": "Average", "value": 6.1 }, { "x": "Day 7", "category": "Best", "value": 15.2 }, { "x": "Day 30", "category": "Average", "value": 3.3 }, { "x": "Day 30", "category": "Best", "value": 6.3 } ] }, "retentionLastYearAverage": { "title": "Average apps", "chartType": "line", "categories": [ "Retention Rate D1", "Retention Rate D7", "Retention Rate D30" ], "data": [ ..., { "x": "Jul2024", "category": "Retention Rate D1", "value": 11.9 }, { "x": "Jul2024", "category": "Retention Rate D7", "value": 6.1 }, { "x": "Jul2024", "category": "Retention Rate D30", "value": 3.3 } ] }, "retentionLastYearBest": { "title": "Best apps", "chartType": "line", "categories": [ "Retention Rate D1", "Retention Rate D7", "Retention Rate D30" ], "data": [ ..., { "x": "Jul2024", "category": "Retention Rate D1", "value": 22.7 }, { "x": "Jul2024", "category": "Retention Rate D7", "value": 15.2 }, { "x": "Jul2024", "category": "Retention Rate D30", "value": 6.3 } ] }, "impressionPerUserInter": { "title": "Interstitials", "chartType": "line", "categories": [], "data": [] }, "impressionPerUserBanner": { "title": "Banners", "chartType": "line", "categories": [], "data": [] }, "impressionPerUserReward": { "title": "Rewarded Videos", "chartType": "line", "categories": [], "data": [] }, "ecpmPerUserInter": { "title": "Interstitials", "chartType": "line", "categories": [], "data": [] }, "ecpmPerUserBanner": { "title": "Banners", "chartType": "line", "categories": [], "data": [] }, "ecpmPerUserReward": { "title": "Rewarded Videos", "chartType": "line", "categories": [], "data": [] } } } ## Support Always use a proxy! Open a new issue for bugs, please share your Run URL and Input 🎈