TikTok Hashtag Trend Analyzer

An Apify actor for extracting and analyzing TikTok hashtag data. It provides metrics on popularity, engagement, and audience demographics to inform content and marketing strategies.

Overview

This tool scrapes and processes public TikTok data for specific hashtags. It returns structured analytics including trend scores, top-performing videos, creator insights, and audience breakdowns. Use it for content planning, competitive research, and trend identification.

Key Features

• Trend & Performance Metrics: Tracks hashtag views, video counts, growth rates, and engagement (likes, shares, comments).
• Content & Creator Analysis: Identifies top videos and influential creators using a hashtag.
• Audience Insights: Provides demographic data (age, gender, location) for hashtag audiences.
• Competitive Metrics: Estimates hashtag difficulty and saturation levels.
• Strategic Data: Suggests optimal posting times and analyzes related hashtags.
• Customizable Output: Configure the depth of analysis for videos, creators, and content themes.

How to Use

Configure the actor run with your target hashtags and analysis preferences.

Primary Input:
* Hashtags: Provide a list of hashtags (with or without the # symbol) to analyze.

Configuration Options:
* Analysis Scope: Choose to analyze specific hashtags, discover related ones by keyword, or focus on trending topics.
* Data Depth: Select from basic metrics (views, counts) to deep analysis (demographics, top creators, content themes).
* Video Sampling: Set the number of top videos to analyze per hashtag.
* Output Selection: Choose which metrics (demographics, posting times, etc.) to include in the dataset.

Input/Output

Input Example (Actor Configuration):

{
  "hashtags": ["travel", "digitalnomad"],
  "analysisDepth": "deep",
  "maxVideosPerHashtag": 10,
  "includeDemographics": true
}

Output Example:
The actor returns a dataset where each item contains analytics for one hashtag, structured as shown in this simplified sample.

{
  "hashtag": "travel",
  "hashtagUrl": "https://www.tiktok.com/tag/travel",
  "totalViews": 12500000000,
  "totalVideos": 2300000,
  "trendScore": 78.5,
  "avgEngagementRate": 8.7,
  "topVideos": [
    {
      "videoId": "7123456789012345678",
      "author": "travelblogger123",
      "views": 2500000,
      "likes": 150000
    }
  ],
  "demographics": {
    "ageGroups": { "18-24": 35.2, "25-34": 28.1 },
    "topCountries": [ {"country": "United States", "percentage": 32.1} ]
  },
  "scrapedAt": "2024-01-15T10:30:00Z"
}